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    • About
    • Services
    • Home Bar-Hop Blog
    • Waldorf Astoria Bar Book
    • Media
    • Contact
  • About
  • Services
  • Home Bar-Hop Blog
  • Waldorf Astoria Bar Book
  • Media
  • Contact

Some of the things that we do well...

Management

Beverage Programs

Beverage Programs

Frank Caiafa, Handle Bars NYC, Lexington Hotel, Waldorf Astoria, Bar Book

Incorporating my strong track record in marketing and maximizing revenue opportunities, my extensive experience enables me to anticipate and understand the needs of my clients and their concepts. 

Whether your existing properties are ready for a marketplace pivot and refreshed identity or a new business in need of one, I can cover it all. From full, third-party management and staffing to a short-term consultancy that includes pre-opening layout and inventory, 'on-boarding' staff through opening night and beyond, I will tailor a program that aligns with your venue and vision.

Beverage Programs

Beverage Programs

Beverage Programs

Frank Caiafa, Handle Bars NYC, Lexington Hotel, Waldorf Astoria, Bar Book

We handle all aspects of your beverage program from cocktails, wine, beer to sake, low abv and non-alcohol offerings. 

Each menu will be carefully selected and strategically based on outlet, cuisine, location, market competition and seasonality all while maximizing profit revenue and keeping costs in line. 

Service Standards

Beverage Programs

Frank Caiafa, Handle Bars NYC, Lexington Hotel, Waldorf Astoria, Bar Book

I will thoroughly train and educate all members of your staff on every facet of the beverage program, including technique, service execution and all safety measures and protocols.

I will ensure all employees have the tools necessary for exemplary service and consistency with their guests and are able to represent your brand in the proper manner.


*AAA & Forbes Standards Training*

Brand Representation

Frank Caiafa, Handle Bars NYC, Lexington Hotel, Waldorf Astoria, Bar Book

My team and I have the skills necessary to refresh the identity of a restaurant or hotel group or catapult a wine or spirits brand into the spotlight. Let us help you uplevel your brand and maximize your bottom line.  

Marketing and Events

Let me be a part of your marketing campaign. From crowd-pleasing cocktail recipes, reviews and multi-platform creative illustrations, I can help bring your brand credibility and acceptance in an ever growing and crowded marketplace.

I also host a wide array of events and  receptions. Whether its providing bar staff, whiskey and wine tastings, judging panels, trade event stands or partnerships with brands we will be there with you every step of the way.

Topical Writing, Reviews and Recipes

Frank Caiafa, Handle Bars NYC, Lexington Hotel, Waldorf Astoria, Bar Book

As a native New Yorker, my extensive experience in the beverage industry provides a fresh and authentic voice within the hospitality landscape. From speaking engagements to periodicals, I can compliment your message across all media platforms. Please visit the blog page for more.

Handle Bars NYC / Global inc.

 © 2025 Handle Bars NYC / Global Inc.

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