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    • About
    • Services
    • Home Bar-Hop Blog
    • Waldorf Astoria Bar Book
    • Media
    • Get in Touch
  • About
  • Services
  • Home Bar-Hop Blog
  • Waldorf Astoria Bar Book
  • Media
  • Get in Touch

WHAT WE DO — AND HOW WE DO IT

Every engagement is tailored to your property, your team, and your market. 

Whether you need a complete program overhaul or targeted expertise in a specific area, we bring the same standard we built at The Waldorf Astoria to your outlet.

Beverage Program Design

Staff Training and Service Standards

Beverage Program Design

Frank Caiafa, Handle Bars NYC, Lexington Hotel, Waldorf Astoria, Bar Book

  • Full cocktail, wine, beer & NA menu creation
  • Seasonal update strategy and calendar
  • Supplier selection & cost-per-pour analysis
  • Competitive market benchmarking
  • Venue- and cuisine-appropriate positioning

Third Party Management

Staff Training and Service Standards

Beverage Program Design

Frank Caiafa, Handle Bars NYC, Lexington Hotel, Waldorf Astoria, Bar Book

  • Full F&B operational oversight
  • Pre-opening layout and inventory buildout
  • Staff hiring, onboarding, and management
  • Opening night execution and ongoing oversight
  • AAA & Forbes Standards compliance

Staff Training and Service Standards

Staff Training and Service Standards

Frank Caiafa, Handle Bars NYC, Lexington Hotel, Waldorf Astoria, Bar Book

  • Product knowledge and technique training
  • Service execution and consistency protocols
  • Brand representation coaching
  • Safety, compliance, and responsible service
  • Ongoing performance support

Brand and Identity Strategy

Frank Caiafa, Handle Bars NYC, Lexington Hotel, Waldorf Astoria, Bar Book

  • Bar concept development and naming
  • Brand voice and guest experience narrative
  • Identity refresh for existing venues
  • Spirits and wine brand positioning
  • Trade and consumer launch strategy

Marketing and Events

  • Cocktail recipe and content creation
  • Whiskey, wine & spirits tastings
  • Hosted events, trade stands & receptions
  • Brand partnership and ambassador programs
  • Multi-platform creative campaigns

Writing and Media

Frank Caiafa, Handle Bars NYC, Lexington Hotel, Waldorf Astoria, Bar Book

  • Editorial, reviews & recipes for publication
  • Speaking engagements and panels
  • Cocktail competition judging
  • Brand storytelling and content strategy
  • Illustrated content for campaigns

Ready to get started?

Lets talk about your program

(646) 704-1915

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